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Discovering the Power of Social Media for Professionals

© Marek - Fotolia.comIn the early days, teens and adults looking to connect were the people most often found using social media. Soon businesses discovered social media was a great way to connect with customers and promote their latest offerings. Now professionals are harnessing the power of social media to boost their reputations and provide essential updates.

Dedicated Social Media Accounts

Professionals such as doctors and lawyers realize they cannot use their personal social media accounts for business purposes. Many of them are creating dedicated social media accounts to promote their practices. Doctors, accountants and lawyers are all creating professional profiles on sites such as Twitter, LinkedIn and Facebook. They realize this is where their clients are hanging out during their free time.

The Latest Information

While a professional website is typically devoted to timeless facts about the practice, social media is more informal. Professionals can post the latest updates about their industry to keep clients in the loop. From updated laws to the hottest technologies, people visit professional social media accounts to learn more about what is happening right now.

Building a Brand

Engaging with clients on social media helps to build a solid brand. Professionals engage in conversations with key clients and show they are ready to help in any possible way. Being present on social media also gives people another way to contact you when they need assistance.

Gathering Information

Savvy professionals are using social media to conduct polls, ask questions and find out more about what their clients want. Social media is an excellent way to gather information without paying for detailed research studies. You can conduct your own online research and reveal the results to your clients. This helps to position you as an expert in your field as you continue to use social media to provide useful facts to your clients.



Social Media Complements Marketing Campaigns

© Lowe Standards - Fotolia.comMarketing campaigns can be time-consuming and costly to create and implement. You want to make the most of all of your well-planned marketing strategies. Social media efforts complement your current marketing campaigns. Maximize your investment by focusing on social media updates, interaction and sharing.

Engage, Don’t Bark

Nobody wants to sit next to the person at a party who talks about their own life the entire time. The same is true on social media. A monologue soon gets ignored. It is essential to make contacts and interact at least two or three times per week. Post your updates on blogs and website and encourage others to share them. View and like posts at social media to let people know  you are engaged. Conduct surveys and ask questions along with commentary from the company along the way.

Promote Social Media Everywhere

People won’t know you’re on social media unless you tell them. More people are joining social media to keep up with key businesses, family members and friends. Promote your social media account on your website with sharing buttons on your content to leading sites such as Twitter and Facebook. Include your social media accounts on promotional materials including business cards and brochures. Encourage people to connect with you on these social media accounts.

Be a Participant in Social Media

People want to share your content when you comment and share theirs. Be honest and only share content that pertains to your line of business or offers some unusually useful information for your visitors. Be a participant in social media and reach out to others. Make alliances with customers and related businesses. Have your own voice that reflects the rand and mood of your business. Social media gives you a chance to customize and personalize your approach to marketing to reach your target audience.