In the early days, teens and adults looking to connect were the people most often found using social media. Soon businesses discovered social media was a great way to connect with customers and promote their latest offerings. Now professionals are harnessing the power of social media to boost their reputations and provide essential updates.
Dedicated Social Media Accounts
Professionals such as doctors and lawyers realize they cannot use their personal social media accounts for business purposes. Many of them are creating dedicated social media accounts to promote their practices. Doctors, accountants and lawyers are all creating professional profiles on sites such as Twitter, LinkedIn and Facebook. They realize this is where their clients are hanging out during their free time.
The Latest Information
While a professional website is typically devoted to timeless facts about the practice, social media is more informal. Professionals can post the latest updates about their industry to keep clients in the loop. From updated laws to the hottest technologies, people visit professional social media accounts to learn more about what is happening right now.
Building a Brand
Engaging with clients on social media helps to build a solid brand. Professionals engage in conversations with key clients and show they are ready to help in any possible way. Being present on social media also gives people another way to contact you when they need assistance.
Savvy professionals are using social media to conduct polls, ask questions and find out more about what their clients want. Social media is an excellent way to gather information without paying for detailed research studies. You can conduct your own online research and reveal the results to your clients. This helps to position you as an expert in your field as you continue to use social media to provide useful facts to your clients.